The Pink Wall on Melrose

by | Mar 16, 2021 | Lifestyle

As most may know, there is a pink wall on Melrose that has a ton of people coming from all over the world to get a picture for their Instagram. It is literally a plain pink wall that surrounds the store, Paul Smith. With more than 100,000 people coming a year to take a selfie, what makes it so special? 


The store that is masked in a major selfie wall, is actually a store that sells men’s clothing. However, people rarely go inside and shop, they only come for the pink exterior. The wall supposedly makes you look amazing in any picture you take. “We have a wall that has a bright background. The sun and the light is literally hitting you in the face,” Lemus, the assistant manager of the store, said. “There is distance enough to go back and forth. You can create depth in your photograph, get close enough and you’ll still have the glow.”


The people who go to take a picture on the wall all manage to have found it from Instagram, or through someone who saw it on Instagram. I drive by it basically every day. It is crowded with tourists and even locals, trying to get a photo to post on their Instagram and hopefully get many likes. I decided that I should try it out, so I walked down Melrose with my sister, and my camera to see what all the fuss was about.  


The pictures ended up looking really good, but I still don’t see the purpose. You could easily make a pink backdrop and it would look just as good. What was upsetting about the photo taking was the fact that you couldn’t use any professional cameras, you had to use your phone. That meant that the photos didn’t look as good as we wanted them to. There were only 2 other people there and they were far away so we were able to take some photos without our masks. 


All in all I don’t think it would be worth it to go there to take photos. Sure if you live really close by and you just want to stop by to take a few photos, but to take a crazy long drive or plane just to take a photo at a pink wall is just not worth it.

Featured Photo by Boris YUE on Unsplash 


You can view the rest of the photos on my Pinterest 


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